Coachpreneur 2025 Online Series #2
18 June 2025
The Coach Brand Accelerator
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Caroleena Sudha D’Cruz [Sue D’Cruz] |
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Wednesday, 18 June 2025 |
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8pm - 9.30pm (GMT +8) |
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Zoom |
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Free for ICF Malaysia Members USD15 for Non ICF Malaysia Members |
Session Description
The Coach Brand Accelerator is a 90-minute virtual workshop designed to help coaches move beyond visibility to responsible visibility – showing up with clarity, ethics, presence, and the confidence to serve powerfully.
This session guides coaches in identifying their unique value, defining an authentic personal brand, and delivering that brand with credibility and consistency.
Through reflective exercises and practical frameworks, participants will align their brand with their purpose and coaching identity. The workshop supports key ICF Core Competencies: enhancing ethical practice, deepening self-awareness, cultivating trust, and maintaining presence. Coaches will learn to articulate their niche, set clear client expectations, and model integrity and growth.
By the end of the session, participants will walk away with a brand visibility compass they can use to attract aligned clients and communicate their value confidently, empowering them to coach with greater impact and authenticity.
Your Take-aways
1. How to Identify and Articulate Their Unique Coaching Value. They will learn to uncover their core strengths, purpose, and niche, and express this clearly in a way that resonates with aligned clients.
2. How to Define an Authentic and Credible Personal Brand. Attendees will build a brand rooted in authenticity and integrity; one that reflects their values, style, and promise as a coach.
3. How to Communicate Their Brand with Confidence and Clarity. They’ll gain tools and language to talk about what they do with confidence – whether in conversations, content, or client onboarding – while staying true to their coaching mindset
About The Speaker(s)
Caroleena Sudha D’Cruz [Sue D’Cruz]
Sue D’Cruz – Brand Strategist | Trainer | Mentor | Coach
Caroleena Sue D’Cruz is a seasoned brand strategist with over 35 years of experience helping individuals and organizations find clarity, define their purpose, and unlock their potential. Her career spans global and regional markets, guiding brands across industries through transformative strategies that connect deeply with audiences.
As a certified ICF coach, Coaching-on-the-Go facilitator, and Workstyles practitioner, Sue combines insight-driven strategy with powerful coaching frameworks to support personal and professional growth. Her unique approach integrates branding, behavioural insight, and human-centered coaching to spark meaningful change.
Sue is also a passionate trainer and mentor, known for creating safe, engaging spaces where individuals can explore their authentic selves, articulate their value, and lead with confidence. Whether guiding corporate teams or coaching individuals in transition, she brings empathy, clarity, and a deep belief in human potential.
In this ICF workshop, Sue draws on her multi-disciplinary expertise to help coaches sharpen their brand presence, deepen their impact, and align their practice with their true purpose.
Members
Free for ICF Malaysia Members
Non-Members
USD15 for Non ICF Malaysia Members