Coachpreneur Bootcamp - Day One
Alleena Abdullah
Brand Consultant, Professional Learning Facilitator and Coach
Yellow Tree Malaysia
SHAPING YOUR OWN BRAND
Construct a compelling narrative, centred on self-discovery and your unique value proposition. Consistently convey this story to shape the perception you aim for with prospective clients with your own brand blueprint.
Bob Low
B2B Marketing Consultant and Podcast Host
BUILDING PRESENCE IN SOCIAL MEDIA
How to let your potential clients know about you and your services. Identifying the right social media platforms for your niche, whilst also understanding how to leverage upon LinkedIn to support your niche in coaching.
PRESENCE & POSITIONING – FORUM DISCUSSION
A deep dive into real life applications of creating presence in social media at various stages of your coaching business; sampling a flavour of the doubts, challenges, successes and learnings encountered from this incredible journey
Panellists: Moderator:
Bob Low Jeff Cheah, PCC
Kenneth Chai, ACC
Grace Tan
Karen McClymont, PDCH, PCC
Founder & MD, ORCHID LEADERSHIP Coaching & Consultancy Ltd
COACH PROFILE + ELEVATOR PITCH PART 1 – LET’S PLAN
An opportunity to deep dive into what makes a successful coach profile, whilst also understanding ourselves as coaches and our services to refine a killer elevator pitch to win clients.
PlusVibes
CREATING POSITIONING OPPORTUNITIES:
An exploration into what a Coaching Platform can provide for you and your business.
Coachpreneur Bootcamp - Day Two
Maverick Foo
Marketing Systems Mentor
Authority Institute
BUILD PRESENCE & POSITION WITH AUTHORITY
Create an impression that captivates prospective clients by magnifying solutions that resonate with your client’s needs.
Andreas Vogiatzakis
Leadership Coach Founder, AMV+ Academy
BUSINESS JOURNEY - SHOW CASE
Sharing real life applications of branding, presence, and market positioning in setting up a coaching business. Take a closer look as to what worked, and what didn't, the pitfalls, successes, and learnings from this authentic and remarkable journey
Followed by: Ask Me Anything to help chart your own Coachpreneur journey.
Karen McClymont, PDCH, PCC
Founder & MD, ORCHID LEADERSHIP Coaching & Consultancy Ltd
COACH PROFILE + ELEVATOR PITCH PART 2 – LET’S EXECUTE
An opportunity to review ways in which ICF supports developing coaching businesses, whilst also creating your finalized, ready to publish, coach profile, with an opportunity to test out your killer elevator pitch in a speed-pitching exercise.
COACHING FOR IMPACT
An opportunity for Group Coaching – A preparation for Post Coachpreneur Bootcamp mentoring
Coachpreneur Bootcamp - Day One
SHAPING YOUR OWN BRAND
Take Aways:
- Engaging fully with your coaching persona and niche
- Creating the building blocks of your story, and your brand
BUILDING PRESENCE IN SOCIAL MEDIA
Take Aways:
- Greater understanding about social media platforms and how to best utilise to enhance your online presence
- Confidence and ability to leverage LinkedIn to support your coaching and coaching business
PRESENCE & POSITIONING – FORUM DISCUSSION
Take Aways:
- Greater applied understanding of how social media can create presence for your coaching and coaching business
- Identifying next steps in your use of social media to increase your presence in the market
COACH PROFILE + ELEVATOR PITCH PART 1 – LET’S PLAN
Take Aways:
- Greater understanding of yourself as a coach and your services in terms of client engagement
- To explore and understand what works best in creating a coach profile that hooks a client
- Creating an elevator pitch that converts leads into clients
CREATING POSITIONING OPPORTUNITIES:
Take Aways:
- An immediate opportunity to show case your coaching services
- A stepping stone to testing out your coach profile, prices and services
- A stepping stone to gaining initial clients
Coachpreneur Bootcamp - Day Two
BUILD PRESENCE & POSITION WITH AUTHORITY
Take Aways:
- Creating actions that will magnify your brand and presence
- Being authoritative in sharing solutions that resonate
BUSINESS JOURNEY - SHOW CASE
Take Aways:
- A realistic understanding of what undertaking a coaching business potentially entails
- To charter initial steps and actions that serve your own unique situation and that you can develop further in post Coachpreneur Bootcamp mentoring
COACH PROFILE + ELEVATOR PITCH PART 2 – LET’S EXECUTE
Take aways:
- A completed coach profile that you can use and gain immediate results
- Belief in and delivery of a killer pitch that will convert leads into clients
- Greater awareness of how ICF can support your growing coaching business
COACHING FOR IMPACT
Take Aways:
- A completed plan of unique actions to you and your coaching business that will support you in preparing for mentoring and for sustaining your next steps
CCEUs: 1.0 core, 13.75 resource