All email and electronic communications with members should adhere to the following principles.

1. You should have a prior relationship with the member receiving your email. (A member giving you their business card or sending you an email is acceptable in this regard, implying permission to get in contact.)
2. A valid “from” and “reply to” address must be included with each message.
3. If you have a subscription list, you should send a query email whether the person wishes to be on the list.
4. There should always be a quick way to unsubscribe from any mail list.
5. Any request to cease mailing from an individual or organization should be quickly honoured.
6. A complaint involving a breach of this policy may be considered a violation of the ICF Code of Ethics, and therefore referred to the Independent Review Board for their consideration. Should they find a breach occurred, remedies may be required. Sanctions may also be imposed such as suspending or terminating the coach’s membership and/or credential with the ICF.