Coaching Growth Series – March 2022 by Brenda Bence
9 March 2022
How to Build a Powerful Personal Brand as a Coach
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Brenda Bence |
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Wednesday, 9 March 2022 |
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8:00pm to 9:45pm (GMT+08 KL/Philippines Time) |
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Zoom |
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Free for ICF Malaysia Members USD10 for Non ICF Malaysia Members |
Session Description
Why do some individuals excel as a coach and others don’t? The answer isn’t necessarily because they have the most experience or the most education.
The truth is: You’re more likely to achieve greater success as a coach based on how well others perceive, think, and feel about “YOU™”- the Trademarked YOU: your personal brand. How you choose to manage your own brand makes the difference between success and failure. This is particularly true today as more and more professionals enter into the field of coaching.
In this engaging and highly interactive program, internationally renowned branding expert and Certified Executive Leadership Coach, Brenda Bence, will share the art and the science of establishing a successful brand as a coach, and elevate your career to new heights.
Based on almost 20 years of helping leaders all around the world build successful brands for themselves, Brenda will lay out three key steps necessary for impactful personal brand building and will reveal the top branding errors she regularly sees coaches make. These mistakes can hold you back from achieving your full potential as a coach or even stop your coaching career dead in its tracks.
Your Take-aways
- Understand why personal branding as a coach is so critical for your own individual and business development.
- Find out how your own brand is being perceived right now so that you can make adjustments, as needed.
- Discover the three key steps to creating and building your own brand as a coach.
- Avoid Top Coaching Personal Brand Busters® that you may be committing right now that can damage your brand as a coach – whether you are aware of them or not.
ICF CCEU
Resource Development |
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1.5 |
About The Speaker(s)
Brenda Bence
Recognized by Thinkers50 as a World Leader in Coaching, Brenda Bence has also been consistently ranked by GlobalGurus as a Top 10 Brand Guru and a Top 10 Executive Coach worldwide. After receiving her MBA from Harvard Business School, Brenda spent the first part of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries.
Brenda then left the corporate world and began her executive coaching and keynote speaking career. Now doing business across six continents with offices in both the U.S. and Singapore, Brenda has coached over 1,000 executives from 60 nationalities and 70 different industries.
The author of 11 award-winning corporate and leadership branding books, Brenda’s latest book, The Forgotten Choice, was released last year to critical acclaim. One of a handful of professional speakers worldwide who have earned the coveted title of Global Certified Speaking Professional, Brenda will share with us how to build a successful brand as a coach in today’s new, fast-paced, and ever-changing world.
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