Integrity. Excellence. Collaboration. Respect.
- Integrity: We uphold the highest standards both for the coaching profession and our organization.
- Excellence: We set and demonstrate standards of excellence for professional coaching quality, qualification and competence.
- Collaboration: We value the social connection and community building that occurs through collaborative partnership and cocreated achievement.
- Respect: We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality.