1. ICF Malaysia is the primary national resource for business and personal coaches and the source for those who are seeking a coach. It is a non-profit individual membership organization formed by professionals who practice and/or teach business and personal coaching. It exists to advance the art, science and practice of professional coaching. Its purposes shall be:
- To encourage high professional standards of ethics and conduct by its members by promoting an industry wide CODE of PROFESSIONAL STANDARDS and a universally accepted Accreditation process developed by ICF which preserves the integrity of coaching through internationally credible and ethical self-regulation.
- To broaden public understanding of the proper functions of coaches and their contributions to society and the world by engaging in highly visible strategies of marketing, public relations and publicly campaigns which help members of the public find the right coach for their needs.
- To provide professional growth and community spirit of its members by developing and implementing programs and opportunities through educational conferences, publications and broadcast communications.
- To provide a forum that supports community spirits and the advancement of professionalism amongst its members.
- To advocate on behalf of the collective interest of its members and the coaching community.
- To cooperate with other organizations and institutions whose programs and activities are consistent with the mission and purpose of ICF.