SOO WOON YEE, PCC

Soo brings more than 22 years of corporate experience in strategy, brand marketing and leadership into her current role as Managing Partner of Accelerax. She is also credentialled as an Accredited Trainer with HRD Corp and a Professional Certified Coach with International Coaching Federation (ICF-PCC) and certified with Marshall Goldsmith in Team & Leadership Coaching.

In her corporate tenure, Soo has served in established multinational organizations locally and abroad including Unilever, Danone (Baby Nutrition), Kimberly Clark and Suntory Garuda and her last two were in senior management roles. Her strength is in strategy and marketing, specifically in balancing strategic brand building with operational capability to deliver sustainable growth. She was also recipient of multiple marketing awards namely Effie and Brand Laureate awards.

Some key highlights of her corporate tenure are in navigating the initial turnaround of Suntory Garuda back to path of profitable growth and achieving sustainable double-digit growth for Kimberly Clark with her board members and teams. She also successfully revitalized the declining flagship milk brands of Danone (Baby Nutrition) and recapturing market leadership with strong strategies and consumer insights.

In her present capacity, she train-facilitates and coaches in multiple industries locally and across Asia in the subjects of her passion business marketing, leadership and coaching. To date, she has the privilege to work with reputable clients in fast moving consumer goods company, media agency, retail, fast food, banks, luxury automobile, healthcare travel and tourism and MLM to build their marketing and talent capabilities.

Supplementary to her corporate work, Soo is a strong proponent of showing acts of kindness and support to the underprivileged. Her contributions include participating in projects with United Nation agency, UNHCR to empower the disadvantaged community with business skills to strengthen their self-reliance. Being an active advocate of servant leadership herself, Soo served as a Board Member of the International Coaching Federation Malaysia Chapter in 2021 and currently as an Internal Auditor for the term 2022-2024. Her commitment and contribution in the business field has been recognized, as she was awarded as one of the “101 Most Iconic Global Coaching Leaders” at the 2023 World HRD Congress. Outside of work, Soo enjoys travelling and spending quality time with her family and friends.

Contact Details:
E-mail: woonyee.soo@accelerax.asia
Phone: +6012 3773831