Sylphy Chui is a Senior Training Consultant at the Asian Banking School and has more than 20 years of experience in the banking sector in credit sales and marketing, credit evaluation and credit approvals, consumer and commercial loans, branch management and training.

She started her career as a Senior Sales and Marketing Executive at a Public Bank Berhad branch where she gained valuable knowledge in branch operations. She then went on to the regional office, where she supported more than 15 branches in the sales team and gained recognition as the Top Three Sales Achiever for 2003 and 2004. In 2005, after receiving the Regional Top Sales Achiever Award, Sylphy was promoted to Sales and Marketing Manager, leading the sales team in the Regional Office. She was promoted again in 2007 and became Business Manager at a branch in Kuala Lumpur, where she led the Credit Department. In 2012, she was promoted to Branch Manager. During this time, the branch she managed maintained themselves as an award-winning branch for five years consecutively from 2013 to 2017.

Sylphy holds a bachelor’s degree in commerce, double majoring in Economics and Marketing, from Curtin University of Technology, Perth, Australia and is also a Certified Credit Professional (CCP) through the Institute of Bankers Malaysia (now known as the Asian Institute of Chartered Bankers or AICB). She is a Certified Training Professional through the Finance Accreditation Agency and a Certified HRDF Trainer. Sylphy is also a Certified Coach from Catalyst Coach (ICF Accredited) and she is also a member of the International Coaching Federation (ICF) and ICF Malaysia Chapter. She was also awarded the Associate Chartered Banker by AICB.