Rita Shah

Mobile: coaching@thesuccesslab.com

Credential: MCC

Coaching Specialty: Business, Career, Communications, Executive Coaching, Leadership, Performance, Team, Others

Rita Shah

Mobile: coaching@thesuccesslab.com

Credential: MCC

Coaching Specialty: Business, Career, Communications, Executive Coaching, Leadership, Performance, Team, Others

Training Programs

About the Coach

Rita has the distinction of being one of only 2,000 Master Certified Coaches worldwide, bringing unparalleled expertise to her clients. Drawing on her senior leadership experience in multinational organisations, start-ups, and entrepreneurial ventures, she specialises in one-on-one and team executive coaching that helps leaders unlock their full potential and thrive in today’s dynamic business environment.

Rita partners with leaders to deepen self-awareness, build personal insight, and navigate the complexities of an ever-changing landscape with confidence and clarity. Her coaching empowers clients to achieve lasting success, fostering creativity, agility, and resilience that continue to grow long after their coaching journey concludes.

As the Founder of The Success Lab, a boutique executive coaching and leadership development consultancy, and Partner at the International Organisational Neuroscience Partnership (ION), Rita brings deep expertise and passion to every engagement.

She co-authored the book “Brains Inspiring Business for Leaders” (2024, Ideas for Leaders UK) and was honoured as a Global Coaching Leader in 2017, cementing her reputation as a thought leader in the field.

Over her 15-year coaching career, Rita has personally coached more than 300 senior executives, serving as a trusted sounding board for organisational transformation and a partner in personal growth. Known for her holistic approach, she’s appreciated for her ability to align leadership goals with the broader life aspirations of her clients.

WHAT SETS RITA APART?
Rita integrates cutting-edge neuroscience into her practice, offering unique insights into human behaviour. Her energising, thought-provoking, and supportive coaching style helps clients gain clarity, overcome barriers, and create lasting behavioural shifts. Rita’s deep listening, non-judgmental feedback, and safe coaching environment inspire leaders to expand their perspectives and create meaningful and sustainable change.

FOCUS AREAS
* Transformative Leadership: Partnering with leaders to foster self-reflection, authenticity, and purposeful leadership that drives meaningful change.
* Strategic Agility: Equipping leaders with actionable strategies to excel in a complex and dynamic business landscape — both personally and within their teams.
* Championing Women in Leadership: Empowering women to build authentic executive presence and excel in male-dominated leadership roles, and navigating organisational and cultural dynamics with confidence.
* Seamless Transitions: Guiding leaders through critical career milestones, from new roles to international assignments, with tailored strategies for success.
* High-Performance Cultures: Helping leaders cultivate trust and collaboration, creating environments where talent flourishes, innovation thrives, and success is sustained.

With rich international corporate and cultural experience, Rita works with leaders based in Asia and Europe and across industries such as banking, technology, FMCG, energy, media, and education.

Partner with Rita to unlock your leadership potential and drive sustainable growth — for yourself and your organisation.

To learn more about working with Rita, please visit www.thesuccesslab.com/why-work-with-us

CLIENT TESTIMONIALS
" Rita is an incredible source of energy. She provided me with support, guidance and a variety of tools which shaped me into the person I am today both professionally and personally. She was able to identify my strengths very quickly and encouraged me to fully harvest my inner leader with confidence and grace. Together, we worked on shifting my mindset with a great focus on mental and emotional resilience. I have taken on numerous challenges with more confidence and have recently pursued a leading role for an international global program. Rita, thank you for creating a safe space for me, for being patient, encouraging and instrumental in my personal development. You have provided a platform within me, allowing my true self to radiate strength and resilience in all that I do. What a wonderful journey it has been! ‘The sky is the limit’ has a completely new ring to it ... For those of you seeking to tap into your full potential, I couldn’t recommend Rita highly enough. “
Finance Director / Global Program Lead

“Having worked with professional coaches at various stages in my career, I can say without hesitation that Rita was by far the best. One of her many qualities stems from her essential talent to be culturally sensitive, to respect my nature as an introverted leader and to help me use my strengths to effect change. In the challenging and disruptive environment of my industry, it is critical for me to be more agile and play my part in leading my organisation towards the future. Working with Rita, I found myself becoming more open to trying new and different management approaches. I started to engage more effectively with my team as well as strengthen my leadership presence amongst my peers and superiors. My experience of working with Rita has been very positive and I received a lot of value from our sessions. I highly recommend working with Rita to prepare yourself for your next level, and for the future.”
Chief Finance Officer

“Rita supported me in defining my role as a leader in a new cultural environment. She gave valuable insights to the experiences I had in my first weeks and helped me to develop a better understanding of the culture, expectations and behaviour of my local employees. This enabled me to better connect with the teams and become a more effective leader. She asked very thoughtful questions which led me to new considerations, perspectives and solutions. Her friendly and open attitude created a very open and trustful atmosphere which gave the space to discuss very personal topics as well. I would with absolute confidence recommend Rita to any leader who is looking for a highly effective, friendly, open and honest Executive Coach.”
Director-Operations

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