Coachpreneur Bootcamp Transitioning to Positioning

2- 3 March 2024

Coachpreneur Bootcamp Transitioning to Positioning

Multiple Sessions & Facilitators

Saturday - Sunday, 2- 3 March 2024

8.00 AM - 5.30 PM

Graduate Lounge, Level 2, UNITAR International University, PJ

ICF Malaysia Member RM300

 

Public  RM400

ICF Accredited Coaching Education Provider (ACEP) in Malaysia RM350

 

Session Description

Coachpreneur Bootcamp – Day One

 

Alleena Abdullah                                                                                                                

Brand Consultant, Professional Learning Facilitator and Coach

Yellow Tree Malaysia

SHAPING YOUR OWN BRAND                                                                                         

Construct a compelling narrative, centred on self-discovery and your unique value proposition. Consistently convey this story to shape the perception you aim for with prospective clients with your own brand blueprint.

 

Bob Low                                                                                                                                  

B2B Marketing Consultant and Podcast Host

BUILDING PRESENCE IN SOCIAL MEDIA

How to let your potential clients know about you and your services. Identifying the right social media platforms for your niche, whilst also understanding how to leverage upon LinkedIn to support your niche in coaching.

 

PRESENCE & POSITIONING – FORUM DISCUSSION

A deep dive into real life applications of creating presence in social media at various stages of your coaching business; sampling a flavour of the doubts, challenges, successes and learnings encountered from this incredible journey

Panellists:                                             Moderator:

Bob Low                                                Jeff Cheah, PCC

Kenneth Chai, ACC

Grace Tan

 

Karen McClymont, PDCH, PCC                                                               

Founder & MD, ORCHID LEADERSHIP Coaching & Consultancy Ltd

COACH PROFILE + ELEVATOR PITCH PART 1 – LET’S PLAN

An opportunity to deep dive into what makes a successful coach profile, whilst also understanding ourselves as coaches and our services to refine a killer elevator pitch to win clients.

 

PlusVibes

CREATING POSITIONING OPPORTUNITIES:

An exploration into what a Coaching Platform can provide for you and your business.

 

Coachpreneur Bootcamp – Day Two

 

Maverick Foo                                                                                                                  

Marketing Systems Mentor                                                                                         

Authority Institute  

BUILD PRESENCE & POSITION WITH AUTHORITY                                                          

Create an impression that captivates prospective clients by magnifying solutions that resonate with your client’s needs.

 

Andreas Vogiatzakis

Leadership Coach Founder, AMV+ Academy

BUSINESS JOURNEY – SHOW CASE

Sharing real life applications of branding, presence, and market positioning in setting up a coaching business. Take a closer look as to what worked, and what didn’t, the pitfalls, successes, and learnings from this authentic and remarkable journey

Followed by: Ask Me Anything to help chart your own Coachpreneur journey.

 

Karen McClymont, PDCH, PCC

Founder & MD, ORCHID LEADERSHIP Coaching & Consultancy Ltd

COACH PROFILE + ELEVATOR PITCH PART 2 – LET’S EXECUTE

An opportunity to review ways in which ICF supports developing coaching businesses, whilst also creating your finalized, ready to publish, coach profile, with an opportunity to test out your killer elevator pitch in a speed-pitching exercise.

 

COACHING FOR IMPACT

An opportunity for Group Coaching – A preparation for Post Coachpreneur Bootcamp mentoring

                                                                                                      

Your Take-aways

Coachpreneur Bootcamp – Day One

 

SHAPING YOUR OWN BRAND       

Take Aways:

  • Engaging fully with your coaching persona and niche
  • Creating the building blocks of your story, and your brand

 

BUILDING PRESENCE IN SOCIAL MEDIA

Take Aways:

  • Greater understanding about social media platforms and how to best utilise to enhance your online presence
  • Confidence and ability to leverage LinkedIn to support your coaching and coaching business

 

PRESENCE & POSITIONING – FORUM DISCUSSION

Take Aways:

  • Greater applied understanding of how social media can create presence for your coaching and coaching business
  • Identifying next steps in your use of social media to increase your presence in the market

 

COACH PROFILE + ELEVATOR PITCH PART 1 – LET’S PLAN

Take Aways:

  • Greater understanding of yourself as a coach and your services in terms of client engagement
  • To explore and understand what works best in creating a coach profile that hooks a client
  • Creating an elevator pitch that converts leads into clients

 

CREATING POSITIONING OPPORTUNITIES:

Take Aways:

  • An immediate opportunity to show case your coaching services
  • A stepping stone to testing out your coach profile, prices and services
  • A stepping stone to gaining initial clients

 

Coachpreneur Bootcamp – Day Two

 

BUILD PRESENCE & POSITION WITH AUTHORITY 

Take Aways:

  • Creating actions that will magnify your brand and presence
  • Being authoritative in sharing solutions that resonate

 

BUSINESS JOURNEY – SHOW CASE

Take Aways:

  • A realistic understanding of what undertaking a coaching business potentially entails
  • To charter initial steps and actions that serve your own unique situation and that you can develop further in post Coachpreneur Bootcamp mentoring

 

COACH PROFILE + ELEVATOR PITCH PART 2 – LET’S EXECUTE

Take aways:

  • A completed coach profile that you can use and gain immediate results
  • Belief in and delivery of a killer pitch that will convert leads into clients
  • Greater awareness of how ICF can support your growing coaching business

 

COACHING FOR IMPACT

Take Aways:

  • A completed plan of unique actions to you and your coaching business that will support you in preparing for mentoring and for sustaining your next steps

ICF CCEU

Core Competencies

Resource Development

1.0

13.75

About The Speaker(s)

Alleena Abdullah

Brand consultant, Professional Learning Facilitator and coach

Yellow Tree Malaysia

 

Alleena is an energetic people and business programme facilitator who elevates people through simple, strategic, and actionable solutions. She loves motivating individuals to express their inner brand through purposeful communication, getting results and transforming individuals to flourish in their organisations.

 

Alleena founded Yellow Tree Malaysia, set up to train and consult corporations, MSMEs and under-served communities (women, indigenous and refugees) in both soft and hard skills. Having spent almost a decade in a leading MNC, Alleena developed extensive strategic knowledge in brand, marketing and business management.

 

She is an NLP (Neuro-linguistic programming) and Time Line Therapy® Practitioner and coach – an area that strengthens her skills in areas of human communication and behaviour. After residing for more than 25 years abroad, she received her Post Graduate Diploma in International Hotel and Tourism Management in the South of France and later an MBA with Cornell University in International Hospitality Management at ESSEC Business School of Paris.

 

She is currently an industry advisor and working committee member at the Institute of Ethnic Studies (KITA) of UKM (National University of Malaysia) and leads The Ulam School brand and marketing initiatives.

Bob Low

B2B Marketing Consultant and Podcast Host

Bob Low is a renowned Marketing Consultant with a unique value proposition centered around his deep experience in B2B sales and growth marketing. As a seasoned practitioner, he offers invaluable insights drawn from his years of professional involvement in the field.

 

Bob has had the privilege of training top companies such as SIRIM Berhad, Telin Indonesia, Petronas Lubricants, and Malaysia Competition Commission in digital marketing and LinkedIn strategy. His expertise has earned him a substantial following on LinkedIn, currently exceeding 20,000 followers.

Jeff Cheah, PCC

People Development Coach

Board Trustee, ICF Foundation

Jeff Cheah understands the challenges of leading a group of people towards meeting targets and goals. It’s all about sharing the vision, communicating roles and responsibilities, create a people-oriented workplace culture and coaching people.

He believes that every Leader possesses skills, talent, ideas, faults and flaws. The Leader must have the courage and humility to unlearn and learn and seek to understand what makes people tick. As a People Development Coach, he has made Leaders aware that a shift in their behavior can result in positive business outcomes. He has also explored ideas that Leaders can immediately put into practice that can result in employees be more loyal and committed. A Leader with a will to learn and possess strong learning agility will be able to meet the challenges of managing in the 21st century.

As he found purpose and passion in Coaching, he has committed time and has served 6 years in ICF Malaysia Chapter as a Chapter Leader promoting coaching and mentoring new Coaches. When he was President in 2018-2020, ICF Malaysia Chapter won two international ICF Chapter Excellence Awards two years consecutively. He is currently on his 3rd year of serving as Board Trustee in ICF Foundation.

Kenneth Chai, ACC

ListCo BOD & ICF Foundation Ambassador

 

Kenneth is the founder of a consulting outfit and an experienced ListCo board of director with chairman experience. 

 

Kenneth is also a global Council of Ambassador of the ICF Foundation where he actively promotes the vision and mission of the Foundation in respect of creating sustainable positive social impact through coaching. 

 

As a corporate leader, Kenneth has vast corporate management experience ranging from corporate planning and strategy to corporate finance, corporate governance and stakeholder engagement that span from Malaysia to other regional countries. He is also a corporate sustainability advocate who believes that corporates can better succeed and thrive when ESG goals are embedded in their strategies.

As a coach and mentor, Kenneth specialises in helping executives and leaders perform better by successfully navigating the intricacies of corporate life. He also champions emotional intelligence, a human skills that is key for success in the future of work.

Grace Tan

Life coach and photographer
Founder, Stories and Comma: Rethink Life

Ever since the year 2000, Grace has been telling stories visually through her video and photography work. People have always been at the heart of her work. As an entrepreneur running her own creative business, Stories Sdn Bhd, since 2008, she has photographed people from all walks of life, from refugees to high-profile personalities and celebrities like Sarimah Ibrahim, Marion Caunter, Red Hongyi, Hannah Yeoh, Tommy Thomas, and others. Over the years, she has spoken to international audiences on the topics of personal branding, photography, and videography.

As an ICF-certified coach, her deepest desire is to see individuals walk into their destiny. She supports her clients as they go deep to find clarity, connect truly to who they are, and, by doing so, live their lives by design and not by default. Grace is also the founder of Comma: Rethink Life, an initiative to provide support for individuals, couples, and families to thrive in their relationships through coaching and community events. 

Connect with her at https://www.linkedin.com/in/gracetan-stories/

Karen McClymont, PDCH, PCC

Founder & MD, ORCHID LEADERSHIP Coaching & Consultancy Ltd


Karen is a Leadership & Mental Health Coach, Education Consultant. Senior Education Leader, and a Certified Therapist.

Karen is Founder and Managing Director of ORCHID LEADERSHIP Coaching & Consultancy Ltd. With 30+ years of international leadership roles and start-up projects predominantly in Africa and Asia, in the international education and transformative education fieldwork environment, she is strategically positioned to partner with international clients in the corporate and education sectors to empower clients to take back control, supporting solution-focused momentum in their leadership, developmental, career, and personal pathways.

Karen is a Credentialed ICF [International Coaching Federation] Professional Leadership Coach (PCC) and is a Certified NLP and Time Line Therapy Master Practitioner, Leadership Coach & Consultant. In addition Karen holds PDCH as a certified Clinical Hypnotherapist, and is an EMDR, EST & Psychological Trauma Therapist.

Karen supports project management, strategic planning, training facilitation, policy design and implementation, as well as nurturing company and stakeholder vision and ethos towards company culture and global vision, whilst empowering aspiring leaders to recognise their true worth. Karen is well situated to support clients in providing integrated coaching and therapy services, partnering with individuals, groups and organizations.

Maverick Foo

Marketing Systems Mentor

Authority Institute

 

Maverick celebrates his 22nd year as a marketing systems mentor, having marketed international thought leaders like John C. Maxwell, Philip Kotler and W. Mitchell, and local legends like Coach Mel Leow, Dr. Billy Kueek and Richard La Faber.

 

He has also worked with big brands like Great Eastern, Uniqlo, and Deloitte and local heroes like 1337 Ventures, MyBurgerlab, and BFM.

 

On top of starting 9 businesses, he also has a background in community building as a co-founder of Mindvalley’s Project Renaissance, and KICKSTART.MY, which grew from a small meetup of 20 pax to 4,300+ members in 3 years, with a total spent of RM500.

 

Maverick is also an award-winning Resource Speaker for Vistage, spoken twice at TEDx, and was featured on Vulcan Post, Malay Mail, Yahoo News, BFM, Startup Grind and more.

 

He enjoys working with coaches, trainers and speakers who are change-makers, helping them increase their income so they can create greater impact in the world.

 

As a co-founder of Authority Institute, he helps entrepreneurs make more money and have more time by making their businesses sellable, scalable and succeedable.

Andreas Vogiatzakis

Leadership Coach Founder, AMV+ Academy

Andreas has a single-minded purpose: to be a catalyst for positive change and self-awareness. 

He is a game changer, a transformational leadership coach, an NLP Master Practitioner & Trainer, a TEDx speaker, a multiple award-winning marketing expert and in the Top 100 Inspirational LinkedIn Icons & Business Leaders to follow in Malaysia.

In his journey from Greece to USA, Japan, Taiwan and Malaysia, AV has built and managed several local as well as multinational media companies, for Publicis, Omnicom, WPP and Havas, leading them all to flagship positions in their respective markets, while adopting and adapting to different cultures and positively embracing all the challenges & changes in every environment.

In 2019, he became the first non-Malaysian Group CEO of Star Media Group. 

In 2020, he launched AMVPLUS ADVISORY & AMVPLUS ACADEMY focusing on Leadership, Self-Awareness, Transformation & Purpose.

In 2021, he published his book, Courage at the Crossroads, a book filled with real-life stories of successes, failures, determining values and life-changing decisions, all meeting at the crossroads – a book that teaches leadership in ways that textbooks don’t. 

In 2023, with more than 100 clients and 4,000 people graduating through the programs of AMVPLUS ACADEMY, Andreas has spread the wings of AMV+ beyond Malaysia, in the region and the world, with coaching engagements and programs scheduled for Cambodia, Indonesia, Vietnam, Thailand, Singapore, Australia and Greece.

Follow him on LinkedIn www.linkedin.com/in/andreas-vogiatzakis and learn more at www.amvplus.com & www.amvplusacademy.com

Members

ICF Malaysia Member RM300

 

Non-Members

Public  RM400

ICF Accredited Coaching Education Provider (ACEP) in Malaysia RM350

 

For inquiries, please email the Events Director.

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