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ICF Malaysia Coach Azman

Staff Retention by Chester Elton – Live Webinar Summary

Participated in a live conference by Chester Elton some weeks ago. Topic is about employee retention. Lots of amazing tips for employers.

He did a ground breaking research which involved a staggering 850,000 employees across many nations.  The study found that there are 23 MAIN MOTIVATORS FOR STAFF TO STAY ON THE JOB. And each staff has a different leading motivator.

A part of the stats was quite surprising to me and probably to many others as well.

Leading motivators for millennials are :

  • IMPACT 68%
  • LEARNING 65%
  • FAMILY 51%

The least motivating factors for them are :

  • AUTONOMY 18%
  • OWNERSHIP 17%
  • MONEY 10%

The most interesting and ground-breaking part of the study shows 2 EFFECTIVE METHODS deployed by companies with very low staff turnover :

  1. Very Frequent Employer-Employee Engagement
  2. Employers know the leading motivator for each staff

Chester and his associates have created a practical assessment method to figure out the main motivating factor for each staff. Successfully done on 15,000 employees of various industries.

Expect these 5 outstanding results when employers are highly engaged with their staff and know their leading motivators:

  1. Higher Quality Work
  2. Greater Output
  3. Higher Incomes
  4. Less Voluntary Attrition
  5. A 150% increase in happiness in their life.

For the same topic, watch related youtube video below. Peter Bregman interviewing Chester on his proven ideas and latest bestseller.

https://youtu.be/pN2ZvU6pNbM

Get to know more about Chester and his School of Engagement.


This article is written by Azman Ab Rahman, ACC. He is a Coach, Trainer and Consultant servicing various industries.

Learn more about Azman at Linkedin or www.AZMAN.asia

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