ICF credentialed and IECL certified executive coach, with a solid corporate background and international business experience, who understands the reality and challenges that senior executives, entrepreneurs and non-profit leaders face when working and living in Asia.

“Aleida helped me to identify the barriers that have been holding me back and to see things from different perspectives. As a result I have seen greater self-confidence and increased positive perception about my leadership that have led to better outcomes in my work and life” - Director Communication, Not for profit organization -

Coaching approach:
People inspirations and aspirations drive Aleida’s coaching approach. A coaching journey starts with a thorough exploration of the desired future, resulting in stretching goals and focus. By creating new perspectives and awareness of strengths, her coaching counterparts develop confidence and commitment to make the changes they aspire. Clients often describe her coaching style as positive, energizing, culturally sensitive and results oriented.

Coaching Areas:
• Career coaching for high potentials and senior executives
• Transition coaching e.g. for experts transitioning to a strategic leadership role
• Cross-cultural coaching for adaptation and performance in a new cultural context

Coach Education & Qualifications:
• Associated Certified Coach (ACC), International Coaching Federation (ICF)
• Accredited Coach Level 3, Institute of Executive Coaching and Leadership (IECL)
• Executive Diploma Training Management and Organizational Development (HKU)
• Diagnostics: MBTI certified practitioner and EQ-I certified (Emotional Intelligence)

Dutch born Aleida has lived and worked in Asia since 2008 (Hong Kong, Jakarta and since 2019 in Kuala Lumpur). She has 25 years of management experience in the food and beverage industry of which over 10 years in regional and global leadership roles in strategic sourcing in a global dairy multinational company. She currently works as Change & Communication Manager in a FMCG company in Malaysia.