Applying Visuals to Content Marketing for Awareness, Engagement, and Conversion
Speaker : Louisa Chan
Date : Saturday – Oct 12, 2019
Time : 9.00 am to 12.30 pm (UTC +8 Malaysia time)
Venue : Taylor's University Lakeside Campus, Subang. Block C, Level 1, Lecture Theatre 6.
Fee : Free For Members of ICF Malaysia, RM30 for the Non-Members
Description: The recent shift to using mobile devices and a shorter attention span necessitate brands capturing clients’ attention in a much shorter time with a much smaller screen. There is a need for communicating succinct and attractive messages that is easy to understand and one that leaves an impression. Enter visual marketing. More than 80% of all internet traffic today comprises of visuals. Video alone, has surpassed blogging as online marketing asset. This 2.5-hour session provides an awareness of effective practical visual marketing strategies that can be employed by personal brands, solopreneurs, and mircor/small businesses. Practical strategies that can be used at different phase of the buyers’ journey to influence client decision making will be discussed. This practical and interactive short session will help you understand conditions under which visual marketing thrive, whether you are using it for brand awareness, client engagement or conversion
What problem(s)/challenge(s) will attendees learn to solve and how will this support their professional or business needs?
The coaching school I attended provided lesson on the domain knowledge of coaching as well as lessons on business building. Coaches who launch out on their own will find this most useful as the world needs to know of your existence and brilliant offering. For solopreneurs or micro businesses who do not often have large budget, learning how to position oneself for business is just as important as learning the domain knowledge.
Key takeaways for participants :
Know how to use online visuals legally Be introduced to the different types of online visuals and know when to use them Applying visuals to content marketing for Awareness, Engagement, and Conversion
ICF Core Competencies
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Please register in the Member Area. It's FREE.
To participate in this Workshop, please click the button below to register. Non-Members pay a nominal fee of RM30 only for this practical & valuable knowledge.
GOING BEYOND AS COACH: FROM PRACTICE TO SCIENCE TO ARTFUL DEMONSTRATION
Speaker : JANET HARVEY, MCC
Date : FRIDAY 22ND NOVEMBER 2019
Time : 9:00 AM – 10:30 AM (GMT+8:00) KUALA LUMPUR
Platform : Zoom Conference ( get it free at www.zoom.us )
Fee : Free For Members of ICF Malaysia, RM45 for the Non-Members
Going beyond with clients is a selfless action, easier said than done. When achieved, we are rewarded with highly potent interactions that create breakthrough experiences for both coach and client. Clients engage with us in a coaching partnership to pursue something important and valuable, something that is illusive without the benefit of our trusting and exploratory dialogue. Remember this, and we are more confident and at ease to surrender our ego’s view of what serves. In order to transcend identity, role and expectations by being more attentive to the spontaneous moment, we must cultivate an unconditional relationship with our self. We must transcend the need to get something from another in order to experience our wholeness. We must embody and model the capacity to be free and at choice about our relationship with life in any moment. These qualities are being sovereign, an inner stance from which we choose purposefully based upon who we truly are at our core, our essence. Sovereign choices support acting with integrity to what we value most. An antidote to other peoples’ opinions, living sovereign allows us to experience freedom and response-agility. This is the state of being necessary to fully be artful as a professional coach.
This webinar will help coaches learn that :
- Refined understanding of the expected demonstration behaviors for each credential level and how to self-manage development over time toward greater artfulness (most specifically in core competencies 2, 3, 4 and 8).
- Perspective about the evolution from practice to science to art in coaching and how to strengthen an inner coach responsible for self-development over time.
Clients and audiences around the globe speak of Janet M. Harvey as a bold, curious, provocative, and compassionate human being. As a speaker, coach, visionary leader, author and educator, Janet invites people to be the cause of the life that most matters. Having faced her own obstacles head on, Janet has unique and specific tools for creating shift; transforming our challenges to resiliencies, effectively managing our own success and creating something beautiful within our lives. Janet’s inside-out approach enables her to give audiences a completely new focus on their life-path, ensuring a singular and desirable outcome. Janet has worked with global organizations and teams of leaders within to establish a generative, resilient and high-performance culture through a coaching approach to leading and managing success. Similarly, Janet’s innovative approach is shifting the thought processes of individuals and audiences around the globe seeking answers to break through their life-challenges. Janet Harvey brings her executive and entrepreneurial experience as CEO for inviteCHANGE, leaders in sustainable excellence through a signature generative coaching and learning process for people, processes and systems, the Generative Wholeness Way. Janet is an ICF Master Certified Coach, Certified Mentor Coach, Accredited Coaching Supervisor and ICF Global Past President. Her new book, This. Shift. Works: Your Pathway to Continuous Fulfilment is available Fall 2019
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To participate in this Live Webinar, please register now.