Applying Visuals to Content Marketing for Awareness, Engagement, and Conversion
Speaker : Louisa Chan
Date : Saturday – Oct 12, 2019
Time : 9.00 am to 12.30 pm (UTC +8 Malaysia time)
Venue : Taylor’s University Lakeside Campus, Subang. Block C, Level 1, Lecture Theatre 6.
Fee : Free For Members of ICF Malaysia, RM30 for the Non-Members
The recent shift to using mobile devices and a shorter attention span necessitate brands capturing
clients’ attention in a much shorter time with a much smaller screen. There is a need for
communicating succinct and attractive messages that is easy to understand and one that leaves
an impression. Enter visual marketing. More than 80% of all internet traffic today comprises of
visuals. Video alone, has surpassed blogging as online marketing asset.
This 2.5-hour session provides an awareness of effective practical visual marketing strategies that
can be employed by personal brands, solopreneurs, and mircor/small businesses. Practical
strategies that can be used at different phase of the buyers’ journey to influence client decision
making will be discussed.
This practical and interactive short session will help you understand conditions under which visual
marketing thrive, whether you are using it for brand awareness, client engagement or conversion
What problem(s)/challenge(s) will attendees learn to solve and how will this support their professional or business needs?
The coaching school I attended provided lesson on the domain knowledge of coaching as well as
lessons on business building. Coaches who launch out on their own will find this most useful as the
world needs to know of your existence and brilliant offering. For solopreneurs or micro businesses
who do not often have large budget, learning how to position oneself for business is just as
important as learning the domain knowledge.
Key takeaways for participants :
Know how to use online visuals legally
Be introduced to the different types of online visuals and know when to use them
Applying visuals to content marketing for Awareness, Engagement, and Conversion
ICF Core Competencies
Register Now !
Please register in the Member Area. It’s FREE.
To participate in this Workshop, please click the button below to register. Non-Members pay a nominal fee of RM30 only for this practical & valuable knowledge.
Platform : Zoom Conference ( get it free at www.zoom.us )
Fee : Free For Members of ICF Malaysia, RM45 for the Non-Members
Masterful coaching is distinguished by the depth of partnership between coach and client and the degree to which the coach is free of the need to perform. We’ll explore how partnership arises from realizing at depth that human beings are in fact whole, creative, and resourceful. We’ll expand the notion that clients have everything they need to include access to new thought, new awareness, and new possibilities beyond what coach or client bring to the session. A coaching demo is included in this webinar
This webinar will help coaches learn that :
Partnering is a natural response to the realization that we are all whole, creative, resourceful, and inter-connected (interbeing).
The relationship between not knowing and the emergence of powerful questioning.
How to access collective or universal intelligence. Coaching beyond the confines of the individual.
ICF Core Competencies
Coaching Presence, Active Listening, Powerful Listening, Creating Awareness
A Master Certified Coach with International Coach Federation since 2003, Molly Gordon has coached hundreds of individual clients over thousands of hours (she stopped counting when she reached 2500 coaching hours in 2003). In addition, she has been coaching small groups virtually and in person since 1998.
Molly is known to many of the founders of the profession as a “coach’s coach.” A visionary, she regards coaching as an emergent aspect of individual and collective evolution. A pragmatist, she is committed to grounding that vision in the cultivation of coaches who embody both artistry and technical skill for the sake of producing in their clients the insight and self-regulation they need to lead, adapt, and innovate.
She is a Certified Facilitator for The Work of Byron Katie and a Certified Mentor Coach, supporting coaches who are working towards their next ICF Credential. Since 2016, she has become an Assessor with International Coach Federation credentialing program. From 2008 to 2009 she was an Assessor Trainer for International Coach Federation and a Member of ICF Credentialing Committee. Between 2001 to 2003 she was President of Puget Sound Coaches Association and served its Board of Directors.
She has been contributing to the development of the coaching profession through coaching-specific presentations in conferences and publications with “Consulting Today” and “Coaching News”.
Register Now !
To participate in this Live Webinar, please register now.