Simon Yap

Simon Yap PCC
Executive Coach
Sales Leadership Coach


Simon is a Professional Certified Coach (PCC) credentialed by the International Coach Federation (ICF) USA, certified Facilitator, Trainer, and Training Evaluator. He has clocked more than 1,000 coaching hours helping C-suite Executives, Managers, and numerous working adults achieve greater success in their personal and professional lives.

Specialising in business-to-business (B2B) sales and leadership coaching did not happen by chance. Simon has started leadership and sales coaching since 2005 during his previous employment at Unilever Foodsolutions Asia, a global food service company. Holding the sales capability development role in SEA region, he worked closely with the Country Heads, Sales Directors and Sales Trainers on the leadership and salesforce development strategy and execution. In addition, he trained, coached and mentored the Business Managers and Sales Trainers across the region in Malaysia, Singapore, Indonesia, Thailand, Vietnam, and Philippines helping them think strategically as well as build cohesive competitive team.

Simon has 20 years of SME and MNC corporate experience in chemical trading, training consultancy, direct sales, pharmaceutical, and food service industries. His past corporate working experience in sales, business development, training consultancy, human resources, sales training and coaching had given him an edge in helping many of his clients achieve greater performance and results.

Today, through his own establishment, Minds & Senses Coaching Academy, Simon is grateful that his industry-wide experience has helped many clients in fast-moving consumer goods (FMCG), food services, industrial products, business services, healthcare providers, insurance brokerage, financial products, government-linked companies, and also non-profit organisations around South East Asia, China, and Hong Kong.

Some of his most sought-after programs include professional sales mastery program, leadership and coaching skills mastery programs, individual and group coaching, and Train the Trainer for coaching skills program.

Training and coaching are Simon’s passion. He loves what he does.

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contact number : +6012 200 9520