Jo Anne Ng

Jo Anne Ng

Jo Anne Ng PCC

Personal Profile

“Helping others to strive towards their desired goals and bringing the best out of every individual”. Jo Anne Ng’s effort to inspire others is based on this premise using her executive and life coaching work with government and private sectors organisations to elevate their performance especially in the areas of Sales, Service, Process Improvement and Transformation.

Started her coaching journey in 2007, her aim centres around helping client to achieve their desired state. Her coaching credential includes Certified Professional Coach, CCA, Professional Certified Coach, ICF and Certified Solution Focus Coach. Being a certified behaviour consultant and EQi 2.0 & EQi 360 Assessor & consultant, she helps bring to bring out the maximum potential of each individual and ultimately resulting in positive impact to the organisation.

She has more than 30 years of vast experience in the banking and service Industry, and she has worked in executive and consulting positions with multiple national companies from various industries. She is recognised nationally and internationally with awards and proven track records.

Objective & Purpose

A spirited motivational speaker who vastly inspires others in bringing the best out of every individual, including corporate and non-profit organizations, she aims to help people strive towards and ultimately achieve their desired goals.

Jo Anne’s quotes:

" The goal of customer service is not just about becoming the best, but a legend that people will remember and continue to talk about.".

After all, we are in people serving people business.

Contact Details


Azman Ab Rahman

ICF Malaysia Coach - Azman AR

Azman Ab Rahman ACC,CSAT

Coach, Trainer & Consultant
My mission : “ Inspiring Growth & Resilience - Help people discover their potentials and empower them to take steps in creating positive impact in their lives.” Azman AR

Personal Profile

  • Certified Professional Transformative Coach – Coach Masters Academy, Singapore
  • Member & Credentialed Associate Coach – International Coach Federation
  • Certified Substance Abuse Therapist Level 3 – Asia Pacific Certification Board, Singapore
  • Certified Trainer – HRDF, Ministry of Human Resources Malaysia

Industry Segments served:

Education, Training, IT, Internet, Telco, TV Media, Banks, Multimedia Production, E-Commerce, Trading, Textile, Investments, Manufacturing, Oil & Gas, Construction, Food & Beverage, Agriculture, NGO, Safety & Security

Core Services:

  • Executive, Transition, Career & Life Coaching – Individual & Group for Young Adults, Working Adults, Unemployed, Entrepreneurs, Parents, Employees
  • Training - Needs Analysis, Module Design & Development, Implementation & Facilitation
  • Strategic Workshop Facilitation – Solutions, Idea Generation, Campaign Program Development, Curriculum Development, Mission & Vision
  • Consulting – International Business Development & Brand Building

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Contact Details

Web :
YouTube : azmanar
LinkedIn : azmanar
Twitter : azmanar
FB : azmanarr

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Toni Butler

Toni Butler PCC

Every facet of our lives is impacted by our leadership. Our ability to lead self, our teams, organisations and society contributes to the world we create, the cultural tenets by which we operate, the ability to work and live to our fullest potential. Toni’s purpose is to assist others to lead from their best self so that we can each enjoy our best lives, individually and collectively.


Toni is an experienced human resources and leadership development professional having worked with executive and leadership teams in Asia and Australia for more than 30 years. Holding leadership roles in global banking and legal services firms, SME and community sectors, she has proven experience leading regional and global teams in volatile markets. She thrives when learning and collaborating and seeing others do likewise.

Her leadership lessons began early in life, growing up in a family business, creating strong foundations for a corporate career that demanded resilience, adaptability, strategic foresight and values based leadership. She has lived and worked out of Australia, Asia, UK and India and continues to work across the Asia Pacific region.

Coach & Facilitation Experience

Toni works with organisations and executives committed to personal and professional development. She has designed and led leadership programs for business and government leaders that expand world views, foster partnerships and enhance leadership in their communities. Business heads have engaged her to develop individuals and teams to drive for results while focusing on task and people; on self and others. This requires working on the inner and outer aspects of leadership, achievable with a range of tools and techniques.

Described as a challenging coach, who readily blends theory with practice, Toni partners with clients to create sustainable change and high return on investment. Clients include banking, financial and professional services firms, logistics, oil and gas, telecommunications, IT, education and consumer products organisations.

Qualifications and Accreditations

Her skills as a Coach are embedded through a commitment to continuing professional development. Some of this education includes: 

  • Bachelor of Commerce – Griffith University
  • Postgraduate Certificate (International Business and HRM) – QUT
  • Graduate Member – Australian Institute of Company Directors
  • Professional Certified Coach – International Coach Federation
  • Mentor Coaching – Georgetown University Institute for Transformational Leadership
  • Certified Practitioner for Print®, LBSIÓ, MBTI®, FIRO-B®, Human-Synergistics LSI/GSI, Management/Impact and Leadership/Impact, Cultural Orientations Framework

Beyond work, Toni loves new adventures and strives to live by her motto “never let security be your anchor”.  As evidence, she obtained her motorcycle license in her 40s and rode her BMW motorbike from London to Tokyo via Russia, Ukraine, Kazakhstan and Mongolia.

Contact Details


Rohaizan Sallehudin

Rohaizan Sallehudin ACC

Personal Profile

Rohaizan provides a safe space for leaders, millennials and professionals to bring their thoughts and dreams to the table without fear of being judged, criticised, discouraged or chastised. The trademarks of her work are her unique blend of 30+ years of corporate and coaching experience. She connects with her clients at a high level of trust to create insight, collaboration and experiential learning and align strengths and values to inspire transformative personal development. The result enables peak individual and business performance.

“Deep at the heart of my coaching practice is my commitment to the belief that life is about leadership. Discovering and coming to terms with how we lead our lives, how we see our world, our values and our strengths help us find clarity about what we want to accomplish, what options are available for us, what changes we might choose to make and how and when we are going to do it.

My brand of coaching is unique to me and my own transformative experience as I lived my own life - as a young graduate with aspirations, as a mature woman climbing the corporate ladder, as a seasoned professional participating in, leading and influencing corporate change, as a spouse and life partner, parent, daughter, sibling and friend, going through the many different stages of meaningful roles and relationships.

Life is indivisible and when I help my clients achieve their own personal goals and successes at work or at home, they develop a meaningful outlook and become successful in all other areas of their life.”

Rohaizan is Creator of The Leadership Factor and Chief Executive Coach & CEO of TLF Global Consultancy PLT, a Malaysian transformation, leadership development and coaching consultancy. She is no stranger to the corporate world of which she’s been a part for over 30 years. Twenty-one of those years were spent in GLCs, working directly with illustrious and visionary Chairmen of the Board who had been given mandates to impact Malaysia’s national growth and development in transportation, risk management, financial services and property development.

She later ventured into consulting, strategy and advisory roles with her own consultancy and 2 large Malaysian conglomerates which had grown from humble beginnings as entrepreneurial ventures into mega property and infrastructure developers. She also served on the Board of one of the Conglomerate's public listed companies as well as several other Boards in its group of companies.

Rohaizan’s real-life strategic change and transformation experience, her years of learning and practising change management and change leadership have not just made her passionate about driving change in organisations. More than that, her passion is for personal change and transformation because ultimately, it’s people who make change and transformation happen in organisations.

Areas of Practice

  • Executive Team Coaching & Development
  • Leader Transition & Top Team Alignment
  • Leadership Development
  • Visioning and Strategic Planning
  • Mission & Vision Creation, and Alignment with Stakeholder Expectations
  • Cascading and Achieving Mission & Vision
  • Performance & Results Coaching
  • Transformation & Change Leadership
  • Culture & Behavioural Change
  • Values Coaching
  • Work Life Balance
  • Succession Planning Management Development
  • Executive Career Development
  • Executive On-Boarding
  • Executive Out-Placement & Reorganisation
  • Expatriation, Cross Cultural Effectiveness & Repatriation
  • Transformation & Change Leadership
  • Culture & Behavioural Change
  • Values Coaching
  • Work Life Balance


Master of Business Administration
The Asian Institute of Management
Manila, the Philippines

Bachelor of Science in Economics, Magna Cum Laude
The University of Wales
Aberystwyth, the United Kingdom

Accreditations & Certifications

  • ICF Associate Certified Coach (ACC)
  • Certified Master Performance Coach (CMPC)
  • Neuro Linguistic Programming Practitioner, ABNLP Certified
  • NLP Coaching, ABNLP Certified
  • NLP for Business (Management), ABNLP Certified
  • Mandatory Accreditation Programme for Directors of Public Listed Companies

Advocacy & Non-Profit Contribution

Vice-President 1
BPW International – Damansara, Malaysia
An Affiliate of the International Federation of Business & Professional Women, Geneva

Contact Details

Skype: rohaizan.sallehudin
Tel: +6012 9158932

Kwek Kian Lee

Kwek Kian Lee PCC

Personal Profile

Kwek Kian Lee is a Professional Certified Coach (PCC) credentialed by International Coach Federation (ICF) whose 25-year career spanned multifarious industries ranging from banking,consulting to manufacturing sector. She started her career as a civil servant and progressed to human resource management with focus on change management.The interest in helping individuals transform themselves to realize their hidden potentials is what excites her.

Her wide exposure in Change Management, People Management & Organizational Development not only made her a successful HR practitioner but also an excellent coach, trainer, mentor and motivator. In October 2011, whilst still working in a senior leadership position in an MNC, Kian Lee had the opportunity to be trained as a professional coach. This unlocked the door to building a second career in coaching where she finds great fulfilment in coaching others to see the windows of opportunity lying inherent in them.

Areas of Expertise

  • Executive Leadership Coaching
  • Career Coach

Coaching & Mentoring

  • Performance Management
  • HR Transformation : People & Culture Change
  • Design & Implementation of Assessment Centres
  • Design & Conducting Training on HR Functional Skills (Performance Management, etc.)

Education & Certification

  • MSc. Agricultural and Resource Economics, University of Hawaii, US, Jan 1988
  • Bachelor of Economics (Hons.) National University of Malaysia, May 1982
  • Associate Certified Coach , International Coach Federation, US, July 2013
  • Certified DiSC Administrator, Thomas International, Nov 1998

Contact Details

E-mail :
Mobile: +6012-347-6452

Florence Lam

Florence Lam PCC

Personal Profile

Florence believes coaching is a very transformational and creative process to evoke change as it involves fuller expression of the mind, body and spirit. It means coaching people how to think from Inside-Out, integrating their heart and mind to build the bridge between what they know is true in their heart, and how they express themselves. Coaching inspires her to be a change agent and to awake the “coach” in people so that they can experience total freedom from Inside-Out and reclaim their brilliance in all aspects of life in congruence with their authentic self.

Florence is a Certified Professional Coach (CPC) and Professional Certified Coach (PCC) credentialed by International Coach Federation (ICF). She is the co-founder of Empower Coach Concepts, a boutique coaching company that enables performance transformation in people and organizations through empowering the greatness within. She is also the co-founder of Discovery Leadership Coaching, a leadership coach training organization that offers unparalleled expertise in solving the leadership challenges of individuals and organizations.

Florence is also certified as a Money Coach by The Money Coaching Institute and holds the designation of Certified Financial Planner (CFP) and Registered Financial Planner (RFP). With her expansive exposure to financial planning industry, she uses her coaching skills combined with her knowledge in personal finance to coach people in enhancing and enriching their relationship with money and empower them to take control of their personal finances.

Being trained in HOGAN, TRAITS and EQ PROFILER has allowed Florence to use these tools to effect awareness in her clients, facilitate the desired changes and allow the expression of her clients’ full potential. Her coaching approach is heart-centred, values-based and emphasizes the whole person.

Florence has extensive experience with 1-1 executive coaching, group and team coaching, as well as facilitating leadership workshops. And she also mentors coaches to hone their coaching skills in preparation for their ICF certification.

Some of her KEY STRENGTHS that her clients have said most benefit them are:
• Superb listening skills and coaching presence
• Ability to elicit clarity, focus and creativity
• Ability to inspire and motivate from life experiences
• Extraordinary patience, sensitivity and intuition
• Empathetic, compassionate and authentic

Florence constantly blogs at and in the hope that she can manifest her vision of seeing every person is a healthy self-image, who love and feel loved, while positively contributing to each other. Her motto is ONE EMPOWERED THOUGHT AT A TIME.

Company Profile

Discovery Leadership Coaching (DLC) is a leadership coach training organization that offers unparalleled expertise in solving the leadership challenges of individuals and organizations by equipping them with the competencies and skills to achieve unthinkable possibilities through authentic leadership. We express purpose of bringing the best of coaching skills development into organizations and their key personnel to enable the culture of highest creativity, maximum productivity and harmonious community in the workplace.

Contact Details


Tel:        +6012 289 9833


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Grace Lee PCC

Grace Lee PCC

Personal Profile

Grace specializes in Leadership Coaching which enables leadership growth for successful leaders to become even more successful! Her program empowers leaders to achieve breakthrough by gaining clarity, focus, creativity and compassion.

Prior to dedicating herself full time in the coaching profession, Grace performed various regional HR leadership roles in the IT, Telecommunications and Consulting industries. In her 20 years’ career. Grace worked with MNCs, professional partnership firm and start-up organizations, across Asia Pacific region, which help her appreciates the cultural diversity at workplace.

In addition to providing HR and leadership development expertise to the organizations, Grace was involved in making strategic business decisions as HR Business Partner. Some major organization functions that she partnered with were Operations, Sales & Marketing and Sourcing.

Here are some of the major change initiatives that she had implemented:

  • Integration of 3 business entities in Malaysia, Singapore and Hong Kong as a result of business acquisition involving more than 200 employees (year 2001-2002)
  • Transformation of HR functions from single country based into an Asia Pacific portfolio when the company expanded its business in the region (year 2003-2006)
  • Reorganization of a country based business unit involving more than 300 employees in response to the company’s global direction and local market change (year 2010-2011)
  • Reorganization of a regional business unit involving more than 5000 employees as part of the company’s global transformation (year 2010-2012)
  • Transformation of HR functions which involve change of system and organization structure that impact more than 300 people in the region. (year 2012-2013)

Her passion in coaching developed since year 2010 when she witnessed successful leaders strived to do even better. It was a very fulfilling journey for her to be able to support people who are genuinely interested to become better when they are already being recognized as someone successful in the organization. Since then, she has never looked back, and has accumulated more than 200 coaching hours as she continue to make a difference in planting the seeds of leadership excellence.

Grace has a degree in BSc (Hons) Economics from University of London; she received accreditation from the International Coach Federation (ICF) as Associate Certified Coach; and she is also certified by Marshall Goldsmith Stakeholder Centered Coaching Program.

Expertise / Services Provided

  • Leadership Coaching
  • Mindful Leadership Programs
  • Contact Details

Contact Details:

Phone: +6012 2088835


Khoo Sim Choo

Khoo Sim Choo PCC

Personal Profile

Sim Choo is a passionate  ICF PCC Coach and Leader facilitating change and transformation for clients and global organizations.  She is also a Marshall Goldsmith Stakeholder Centered certified Executive Coach.

She embraces a professional career of over 30 years in Fortune 500 organizations such as Texas Instruments, British American Tobacco, Unisys and IBM. As a Coach and leader, she leads in professional development, client engagement and consulting. She manages global transformation programs in a coaching leadership style.

Her solid high performance is reflected with several significant recognition such as at Arizona, Hawaii, Perth, Hong Kong, Bangkok and Seoul. She was awarded the Director of Services at the prestigious ASEAN Golden Circle (Professional Recognition) at Arizona for her outstanding performance in 1998.

As a leader and Coach, her clients have discovered the power of coaching. Her clients describe her coaching as impactful, enabling the client to reflect deeply, discover, explore and gain insights. Sim Choo helps her clients expand their perspectives on their leadership challenges to develop creative solutions for themselves and enthusiastically embark on the opportunities.

As a speaker and trainer, Sim Choo has presented at several workshops such as on enhancing Eminence at a Regional conference, Leadership Workshop for an NGO, CSR Program Management for an NGO and at many commercial client workshops. Founder of SC Talent Mastery Academy.

Coaching Specializations

• Career and Executive Coaching
• Leadership Coach and Mentor


• Masters in Engineering Sc., University Malaya
• Associate Certified Coach (International Coach Federation, US)
• Marshall Goldsmith Stakeholder Centered Certified Coach  (US)
• Certified Master Coach - Coach Mastery (JMC Coach Mastery)
• Project Management Professional (Project Management Institute, US)

Coaching and Leadership Tools

• Harrison Assessments - Traits & Paradox
• Jim Collins Level 5 Leadership Principles

Coaching Membership/Leadership

• Communications Director, ICF Malaysia Chapter Board (2016-2018) and ICF (US) member
• Malaysian Association of Certified Coaches member


“It was a great experience that I am thankful for the insights and clarity that Sim Choo coached me to achieve during our sessions. She is a very patient coach and great listener. She is also very creative and thought provocative and cares for her coaching clients. I highly recommend her as a coach.” Yong Foo Chuen, Master Performance Certified Coach (MPCC)

“The coaching session had been impactful for me towards my business life. Coaching has helped me realize the importance of building relationships with my business partners and customers. Once I started to keep the relationship close and intact with my stakeholders, my business grows and the working atmosphere gets happier and fun!” Lim Tze Jin, Emerald Consultant of Organo Gold

Contact Details:

Phone: +6017 345 4150
Web: LinkedIn

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Rita Shah

Rita Shah PCC

Personal Profile

An award-winning Executive Coach to corporate executives, business leaders, ambitious professionals and senior academics, Rita partners with clients to "think differently, think brilliantly" in an increasingly complex and fast-moving environment.

Building creativity, agility and resilience are some of the areas that Rita focuses on in her work with clients. Her thought-provoking, challenging yet supportive approach helps clients expand their perspectives, break through personal barriers and cultivate a mindset that enables them to reach their full leadership potential. Her clients value her ability to listen without judgment and help them centre themselves.

Rita has lived and worked in Asia, Europe, and the US, and continues to work with clients internationally and across industries, including banking & finance, FMCG, oil & gas, broadcasting, automotive and education.

Over the past 20+ years, Rita has gained experience in multinational and entrepreneurial environments. She started her professional life as a lawyer, worked for several years in the publishing and media industry and later founded a design and production company which exposed her to international business complexities. Her diverse experience means she can fully relate to clients from varied backgrounds.

As part of her pro bono work, Rita is a Business Mentor at the Cherie Blair Foundation for Women, a Mentor for the Lean In Career Programme, and served as Board Director of the International Coach Federation Malaysia Chapter for two terms from 2014-2016.

Coaching Specialisation

- Board and C-level Coaching

- Conversational Intelligence ® Coaching

- Leadership and Communication Coaching

- Cross-cultural Leadership Coaching

- Women Leaders

Coaching Qualifications and Accomplishments

  • Recipient of the Global Coaching Leaders Award 2017.
  • Credential level of Professional Certified Coach (PCC), International Coach Federation (ICF).
  • Certified Professional Coach (CPC) qualified in executive, organisational, business & life coaching.
  • Conversational Intelligence ® Advanced-level Coach.
  • Intelligent Leadership Certified Coach.
  • Over 2,500 hours of professional coaching experience.
  • Executive Coach to 90+ leaders.
  • Business Mentor at the Cherie Blair Foundation for Women UK, helping women in business worldwide to excel.
  • Mentor for the Lean In Career Programme.
  • Mentor Coach to student coaches, guiding them in the practical application of coaching theory and preparing them for ICF credentialing.
  • Certified iWAM Assessment Consultant and Harrison Assessment Practitioner.
  • Board Director, International Coach Federation Malaysia Chapter 2014-2016.

Company Profile

Founder & CEO, The Success Lab

The Success Lab is a boutique Executive Coaching Consultancy which helps companies in a diverse range of industries to introduce REAL change in the thinking and approach, and consequently the performance results, of their people. Visit us at The Success Lab.

Client Testimonials

"Having worked with professional coaches at various stages in my career, I can say without hesitation that Rita was by far the best. One of the many qualities of her coaching stems from her essential talent to be culturally sensitive, to respect my nature as an introverted leader and to help me use my strengths to effect change.  In the challenging and disruptive environment of my industry, it is critical for me to be more agile and play my part in leading my organisation towards the future. Working with Rita, I found myself becoming more open to trying new and different management approaches. I started to engage more effectively with my team as well as strengthen my leadership presence amongst my peers and superiors. My experience of working with Rita has been very positive and I received a lot of value from our sessions. I recommend to any leader – work with Rita to prepare yourself for your next level, and for the future."

Nor Haimee Zakaria, Chief Finance Officer, Bank Rakyat

"Rita supported me in defining my role as a leader in a new cultural environment. She gave valuable insights to the experiences I made in my first weeks in Malaysia and helped me to develop a better understanding of the culture, expectations and behaviour of my local employees. This enabled me to better connect with the teams and become a more effective leader. She asked very thoughtful questions which led me to new considerations, perspectives and solutions. Her friendly and open attitude created a very open and trustful atmosphere which gave the space to discuss very personal topics as well. I would with absolute confidence recommend Rita to any leader who is looking for a highly effective, friendly, open and honest Executive Coach."

Jan Peter Bredehoeft, Director-Operations, BASF-Petronas Chemicals

"Rita helped me through a critical transition when I decided to retire from GE after 35 years of service. She asked excellent probing questions to help me sort through my options in a way where I could continue to add value and leverage relationships that I built up in the ASEAN region over the last 25 years. She helped me think through how to prioritize family, work, service, health and fun. As a result, I have made good progress in implementing my post-GE plans, which include numerous board positions, an Executive-in-Residence with a leading business school and speaking opportunities. Further, my life is more balanced now than it was. Thank you for your big help, Rita!

Stuart L. Dean, Former CEO of GE ASEAN

“Reflecting back on the 20 months after the completion of Rita's coaching programme for our department heads, I can with absolute confidence attest to the value Rita has brought to the company. Rita's coaching has been truly transformative, developing our senior managers into inspiring leaders. The long-term value that Rita's coaching expertise has brought to the company and the positive impact on our business is immeasurable. I highly recommend Rita as an Executive Coach to any company seeking to raise leadership capabilities at the senior level.”

Peter Lenhardt, MD, A & H Meyer, Malaysia

"As my coach, Rita was a great source of support and helped me develop strategies to handle some very challenging issues in my position while I was based in Malaysia. She was an excellent sounding board and also provided advice on stress management and work-life balance. She challenged in a constructive way and guided to effective solutions. I would recommend Rita to anyone seeking to improve their leadership skills.

Judy Harmey, Assoc Prof of Biochemistry, Royal College of Surgeons in Ireland


Contact Details




Ken Ng

Ken Ng PCC

Personal Profile

Ken Ng is a certified ICF PCC Coach and Consultant for Leadership, Team and Organization Transformation. Ken Ng is the Director of Learning & Development for GLOBALKNOX Sdn Bhd. He is passionate in creating platforms for people to learn, grow and be successful through coaching as a platform.

Ken Ng has completed the Certificate IV and Diploma in Workplace & Business Coaching (Open Door Coaching, Australia) an Accredited Coaching Training Programme (ACTP) recognised by the Australian Government and ICF Global. He is certified in NLP Impact Coaching, EQ Coaching with Six Seconds (USA) and Prosci Change Management. Ken Ng is also certified in applying various behavioural assessment and psychometric tools for development of individuals, team and organisations.

Ken’s coaching scope covers Work Place and Business Coaching, Communication Series, Emotional Intelligent (EQ), Mindset and Attitude Change, Team Performance and Transformational Leadership. He has great passion and energy in his training and program with a mixture of delivery styles in his trainings which include Coaching, Experiential Learning, NLP Approach and EQ Approach.

Coaching Specialization

  • Executive Leadership Coaching
  • Coaching Skills Workshop for Managers
  • Team Performance Coaching
  • Individual Development & Behavioural Coaching

Education & Certification

  • Diploma in Business & Workplace Business Coaching (ICF, Australia)
  • Certified EQ Coach, SEI EQ Assessor, EQ Practioner
  • Certified iWAM Profiler
  • Certified DiSC Profiler
  • Certified Prosci Change Management
  • Certified NLP

Contact Details