Rita Shah PCC
An award-winning Executive Coach to corporate executives, business leaders, ambitious professionals and senior academics, Rita partners with clients to "think differently, think brilliantly" in an increasingly complex and fast-moving environment.
Building creativity, agility and resilience are some of the areas that Rita focuses on in her work with clients. Her thought-provoking, challenging yet supportive approach helps clients expand their perspectives, break through personal barriers and cultivate a mindset that enables them to reach their full leadership potential. Her clients value her ability to listen without judgment and help them centre themselves.
Rita has lived and worked in Asia, Europe, and the US, and continues to work with clients internationally and across industries, including banking & finance, FMCG, oil & gas, broadcasting, automotive and education.
Over the past 20+ years, Rita has gained experience in multinational and entrepreneurial environments. She started her professional life as a lawyer, worked for several years in the publishing and media industry and later founded a design and production company which exposed her to international business complexities. Her diverse experience means she can fully relate to clients from varied backgrounds.
She volunteers as a Business Mentor at the Cherie Blair Foundation for Women, a Mentor for the Lean In Career Programme, and served as Board Director of the International Coach Federation Malaysia Chapter for two terms from 2014-2016.
- Executive Leadership Coaching
- Executive Communication Coaching
- Performance Coaching
- High-Potential Talent Coaching
- Shadow Coaching
- Women in Leadership Programmes
Coaching Qualifications and Accomplishments
- Certified Professional Coach (CPC) qualified in executive, organisational, business & life coaching.
- Credential level of Professional Certified Coach (PCC), International Coach Federation (ICF).
- Recipient of the Global Coaching Leaders Award.
- Over 1,800 hours of professional coaching experience.
- Mentor at the Cherie Blair Foundation for Women UK, helping women in business worldwide to excel.
- Mentor for the Lean In Career Programme.
- Mentor Coach to student coaches, guiding them in the practical application of coaching theory and preparing them for ICF credentialing.
- Certified iWAM Assessment Consultant.
- Board Director, International Coach Federation Malaysia Chapter 2014-2016.
Founder & CEO, The Success Lab
The Success Lab is a boutique Executive Coaching Consultancy which helps companies in a diverse range of industries to introduce REAL change in the thinking and approach, and consequently the performance results, of their people. Visit us at The Success Lab.
"Rita helped me through a critical transition when I decided to retire from GE after 35 years of service. She asked excellent probing questions to help me sort through my options in a way where I could continue to add value and leverage relationships that I built up in the ASEAN region over the last 25 years. She helped me think through how to prioritize family, work, service, health and fun. As a result, I have made good progress in implementing my post-GE plans, which include numerous board positions, management consulting, teaching and speaking opportunities. Further, my life is more balanced now than it was. So thank you for your big help, Rita!
Stuart L. Dean, Former CEO of GE ASEAN
“Reflecting back on the 20 months after the completion of Rita's coaching programme for our department heads, I can with absolute confidence attest to the value Rita has brought to the company. Rita's coaching has been truly transformative, developing our senior managers into inspiring leaders. The long-term value that Rita's coaching expertise has brought to the company and the positive impact on our business is immeasurable. I highly recommend Rita as an Executive Coach to any company seeking to raise leadership capabilities at the senior level.”
Peter Lenhardt, MD, A & H Meyer, Malaysia
“Rita has proven to be a valuable sounding board for the complex issues I face as a leader of a global company. Rita's key difference is that she always seeks to have a deep understanding and holistic view of my challenges, and with her sharp instincts she gets to the core. Rita's ability to question, challenge and guide my thought process has resulted in shifts in my perspective. I strongly recommend to any organisation or senior executive looking to change - engage Rita!”
President Asia Pacific, Telco Industry, UK
“Rita was truly a partner-in-goal in our coaching sessions. She really understood the struggles I faced in reaching my professional goals. Her engagement and ability to put me at ease, not only in allowing me to re-assess my self-defeating beliefs, but also in exploring the possibilities I conveniently avoided before. Thank you, Rita, for making the difference!”
Chief Accountant, Public Listed Company, Malaysia