Florence Lam

Florence Lam PCC

Personal Profile

Florence believes coaching is a very transformational and creative process to evoke change as it involves fuller expression of the mind, body and spirit. It means coaching people how to think from Inside-Out, integrating their heart and mind to build the bridge between what they know is true in their heart, and how they express themselves. Coaching inspires her to be a change agent and to awake the “coach” in people so that they can experience total freedom from Inside-Out and reclaim their brilliance in all aspects of life in congruence with their authentic self.

Florence is a Certified Professional Coach (CPC) and Professional Certified Coach (PCC) credentialed by International Coach Federation (ICF). She is the co-founder of Empower Coach Concepts, a boutique coaching company that enables performance transformation in people and organizations through empowering the greatness within. She is also the co-founder of Discovery Leadership Coaching, a leadership coach training organization that offers unparalleled expertise in solving the leadership challenges of individuals and organizations.

Florence is also certified as a Money Coach by The Money Coaching Institute and holds the designation of Certified Financial Planner (CFP) and Registered Financial Planner (RFP). With her expansive exposure to financial planning industry, she uses her coaching skills combined with her knowledge in personal finance to coach people in enhancing and enriching their relationship with money and empower them to take control of their personal finances.

Being trained in HOGAN, TRAITS and EQ PROFILER has allowed Florence to use these tools to effect awareness in her clients, facilitate the desired changes and allow the expression of her clients’ full potential. Her coaching approach is heart-centred, values-based and emphasizes the whole person.

Florence has extensive experience with 1-1 executive coaching, group and team coaching, as well as facilitating leadership workshops. And she also mentors coaches to hone their coaching skills in preparation for their ICF certification.

Some of her KEY STRENGTHS that her clients have said most benefit them are:
• Superb listening skills and coaching presence
• Ability to elicit clarity, focus and creativity
• Ability to inspire and motivate from life experiences
• Extraordinary patience, sensitivity and intuition
• Empathetic, compassionate and authentic

Florence constantly blogs at myfreedominsideout.com and moneyawakening.com in the hope that she can manifest her vision of seeing every person is a healthy self-image, who love and feel loved, while positively contributing to each other. Her motto is ONE EMPOWERED THOUGHT AT A TIME.

Company Profile

Discovery Leadership Coaching (DLC) is a leadership coach training organization that offers unparalleled expertise in solving the leadership challenges of individuals and organizations by equipping them with the competencies and skills to achieve unthinkable possibilities through authentic leadership. We express purpose of bringing the best of coaching skills development into organizations and their key personnel to enable the culture of highest creativity, maximum productivity and harmonious community in the workplace.

Contact Details

Email:   florence@discoveryleadershipcoaching.com

Tel:        +6012 289 9833

Web:      www.discoveryleadershipcoaching.com

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Grace Lee ACC

Grace Lee ACC

Personal Profile

Grace specializes in Leadership Coaching which enables leadership growth for successful leaders to become even more successful! Her program empowers leaders to achieve breakthrough by gaining clarity, focus, creativity and compassion.

Prior to dedicating herself full time in the coaching profession, Grace performed various regional HR leadership roles in the IT, Telecommunications and Consulting industries. In her 20 years’ career. Grace worked with MNCs, professional partnership firm and start-up organizations, across Asia Pacific region, which help her appreciates the cultural diversity at workplace.

In addition to providing HR and leadership development expertise to the organizations, Grace was involved in making strategic business decisions as HR Business Partner. Some major organization functions that she partnered with were Operations, Sales & Marketing and Sourcing.

Here are some of the major change initiatives that she had implemented:

  • Integration of 3 business entities in Malaysia, Singapore and Hong Kong as a result of business acquisition involving more than 200 employees (year 2001-2002)
  • Transformation of HR functions from single country based into an Asia Pacific portfolio when the company expanded its business in the region (year 2003-2006)
  • Reorganization of a country based business unit involving more than 300 employees in response to the company’s global direction and local market change (year 2010-2011)
  • Reorganization of a regional business unit involving more than 5000 employees as part of the company’s global transformation (year 2010-2012)
  • Transformation of HR functions which involve change of system and organization structure that impact more than 300 people in the region. (year 2012-2013)

Her passion in coaching developed since year 2010 when she witnessed successful leaders strived to do even better. It was a very fulfilling journey for her to be able to support people who are genuinely interested to become better when they are already being recognized as someone successful in the organization. Since then, she has never looked back, and has accumulated more than 200 coaching hours as she continue to make a difference in planting the seeds of leadership excellence.

Grace has a degree in BSc (Hons) Economics from University of London; she received accreditation from the International Coach Federation (ICF) as Associate Certified Coach; and she is also certified by Marshall Goldsmith Stakeholder Centered Coaching Program.

Expertise / Services Provided

  • Leadership Coaching
  • Mindful Leadership Programs
  • Contact Details

Contact Details:

Email: grace@talentfaculty.com
Phone: +6012 2088835
Web: www.talentfaculty.com


Khoo Sim Choo

Khoo Sim Choo PCC

Personal Profile

Sim Choo is a passionate  ICF PCC Coach and Leader facilitating change and transformation for clients and global organizations.  She is also a Marshall Goldsmith Stakeholder Centered certified Executive Coach.

She embraces a professional career of over 30 years in Fortune 500 organizations such as Texas Instruments, British American Tobacco, Unisys and IBM. As a Coach and leader, she leads in professional development, client engagement and consulting. She manages global transformation programs in a coaching leadership style.

Her solid high performance is reflected with several significant recognition such as at Arizona, Hawaii, Perth, Hong Kong, Bangkok and Seoul. She was awarded the Director of Services at the prestigious ASEAN Golden Circle (Professional Recognition) at Arizona for her outstanding performance in 1998.

As a leader and Coach, her clients have discovered the power of coaching. Her clients describe her coaching as impactful, enabling the client to reflect deeply, discover, explore and gain insights. Sim Choo helps her clients expand their perspectives on their leadership challenges to develop creative solutions for themselves and enthusiastically embark on the opportunities.

As a speaker and trainer, Sim Choo has presented at several workshops such as on enhancing Eminence at a Regional conference, Leadership Workshop for an NGO, CSR Program Management for an NGO and at many commercial client workshops. Founder of SC Talent Mastery Academy.

Coaching Specializations

• Career and Executive Coaching
• Leadership Coach and Mentor


• Masters in Engineering Sc., University Malaya
• Associate Certified Coach (International Coach Federation, US)
• Marshall Goldsmith Stakeholder Centered Certified Coach  (US)
• Certified Master Coach - Coach Mastery (JMC Coach Mastery)
• Project Management Professional (Project Management Institute, US)

Coaching and Leadership Tools

• Harrison Assessments - Traits & Paradox
• Jim Collins Level 5 Leadership Principles

Coaching Membership/Leadership

• Communications Director, ICF Malaysia Chapter Board (2016-2018) and ICF (US) member
• Malaysian Association of Certified Coaches member


“It was a great experience that I am thankful for the insights and clarity that Sim Choo coached me to achieve during our sessions. She is a very patient coach and great listener. She is also very creative and thought provocative and cares for her coaching clients. I highly recommend her as a coach.” Yong Foo Chuen, Master Performance Certified Coach (MPCC)

“The coaching session had been impactful for me towards my business life. Coaching has helped me realize the importance of building relationships with my business partners and customers. Once I started to keep the relationship close and intact with my stakeholders, my business grows and the working atmosphere gets happier and fun!” Lim Tze Jin, Emerald Consultant of Organo Gold

Contact Details:

Email: simchookhoo88@gmail.com
Phone: +6017 345 4150
Web: LinkedIn

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Rita Shah

Rita Shah PCC

Personal Profile

An award-winning Executive Coach to corporate executives, business leaders, ambitious professionals and senior academics, Rita partners with clients to "think differently, think brilliantly" in an increasingly complex and fast-moving environment.

Building creativity, agility and resilience are some of the areas that Rita focuses on in her work with clients. Her thought-provoking, challenging yet supportive approach helps clients expand their perspectives, break through personal barriers and cultivate a mindset that enables them to reach their full leadership potential. Her clients value her ability to listen without judgment and help them centre themselves.

Rita has lived and worked in Asia, Europe, and the US, and continues to work with clients internationally and across industries, including banking & finance, FMCG, oil & gas, broadcasting, automotive and education.

Over the past 20+ years, Rita has gained experience in multinational and entrepreneurial environments. She started her professional life as a lawyer, worked for several years in the publishing and media industry and later founded a design and production company which exposed her to international business complexities. Her diverse experience means she can fully relate to clients from varied backgrounds.

As part of her pro bono work, Rita is a Business Mentor at the Cherie Blair Foundation for Women, a Mentor for the Lean In Career Programme, and served as Board Director of the International Coach Federation Malaysia Chapter for two terms from 2014-2016.

Coaching Specialisation

- Board and C-level Coaching

- Conversational Intelligence ® Coaching

- Leadership and Communication Coaching

- High Performance Coaching

- Women in Leadership Programmes

Coaching Qualifications and Accomplishments

  • Certified Professional Coach (CPC) qualified in executive, organisational, business & life coaching.
  • Credential level of Professional Certified Coach (PCC), International Coach Federation (ICF).
  • Recipient of the Global Coaching Leaders Award 2017.
  • Conversational Intelligence ® Advanced-level Coach.
  • Over 2,000 hours of professional coaching experience.
  • Executive Coach to 80+ leaders.
  • Business Mentor at the Cherie Blair Foundation for Women UK, helping women in business worldwide to excel.
  • Mentor for the Lean In Career Programme.
  • Mentor Coach to student coaches, guiding them in the practical application of coaching theory and preparing them for ICF credentialing.
  • Certified iWAM Assessment Consultant and Harrison Assessment Practitioner.
  • Board Director, International Coach Federation Malaysia Chapter 2014-2016.

Company Profile

Founder & CEO, The Success Lab

The Success Lab is a boutique Executive Coaching Consultancy which helps companies in a diverse range of industries to introduce REAL change in the thinking and approach, and consequently the performance results, of their people. Visit us at The Success Lab.

Client Testimonials

"Rita helped me through a critical transition when I decided to retire from GE after 35 years of service. She asked excellent probing questions to help me sort through my options in a way where I could continue to add value and leverage relationships that I built up in the ASEAN region over the last 25 years. She helped me think through how to prioritize family, work, service, health and fun. As a result, I have made good progress in implementing my post-GE plans, which include numerous board positions, management consulting, teaching and speaking opportunities. Further, my life is more balanced now than it was. So thank you for your big help, Rita!
Stuart L. Dean, Former CEO of GE ASEAN

“Reflecting back on the 20 months after the completion of Rita's coaching programme for our department heads, I can with absolute confidence attest to the value Rita has brought to the company. Rita's coaching has been truly transformative, developing our senior managers into inspiring leaders. The long-term value that Rita's coaching expertise has brought to the company and the positive impact on our business is immeasurable. I highly recommend Rita as an Executive Coach to any company seeking to raise leadership capabilities at the senior level.”
Peter Lenhardt, MD, A & H Meyer, Malaysia

“Rita has proven to be a valuable sounding board for the complex issues I face as a leader of a global company. Rita's key difference is that she always seeks to have a deep understanding and holistic view of my challenges, and with her sharp instincts she gets to the core. Rita's ability to question, challenge and guide my thought process has resulted in shifts in my perspective. I strongly recommend to any organisation or senior executive looking to change - engage Rita!”
President Asia Pacific, Telco Industry, UK

“Rita was truly a partner-in-goal in our coaching sessions. She really understood the struggles I faced in reaching my professional goals. Her engagement and ability to put me at ease, not only in allowing me to re-assess my self-defeating beliefs, but also in exploring the possibilities I conveniently avoided before. Thank you, Rita, for making the difference!”
Chief Accountant, Public Listed Company, Malaysia

Contact Details

Email: rita.shah@thesuccesslab.com

Web: www.thesuccesslab.com


Masni Mustafa

Masni Mustafa ACC

Personal Profile

Masni Mustafa ACC has been heading human resources division for more than 20 years having served in various industries, such as hospitality, construction, engineering, education and government agency; and has therefore equipped herself with strong HR skills, competencies and leadership capabilities.

She is very compassionate about leadership training and coaching and how leadership should be linked to the organizational values and objectives. She staunchly believes that leadership is the fundamental aspect of organizational success. Leaders should not only be visionary but bold enough to take risks and move forward with the team members but guided by good values. Values will ensure organizational longevity and sustainability. Therefore, how to link leadership and values is a very important aspect of her coaching fundamentals.

Having been in the human resources fraternity for more than 20 years, she strongly feels that every individual has potential and that only circumstances create bad attitude. She uses coaching to help nurture nonperformers and develop leaders to achieve the desired level of understanding and commitment to enhance team performance.

Her latest project is team coaching on culture transformation and mindset change in a local business entity.


Bac. Education
MSc. Human Resources Development


Associate Certified Coach (ACC)
Certified Master Performance Coach (CMPC)
Drake P3 Certified Consultant

Contact Details

Email : masni.mustafa@gmail.com
Mobile: 6013 350 3670

Dr. Michael Heah

Dr. Michael Heah MCC

Personal Profile

Dr Michael Heah is CEO of Corporate Coach Academy, the region’s leading ICF coaching school, Corporate Coach, a renowned talent building institution and Adjunct Professor in the Graduate Business School of University Utara Malaysia.

He's an ICF Master Certified Coach and also the recipient of 3 Brand Laureate’s Awards of Icon Leader, the Best Coaching Brand and the 100 Global Coaching Awards for his immense contribution of Coaching as well as for bringing the ICF Brand of Coaching to this part of the world.

His upcoming book, Dialogue with the Sales Coach, is his fourth in the series of three earlier bestsellers: Dialogue with the Coach, Dialogue with the Life Coach and Dialogue with the Executive Coach. Michael leads the Coaching Industry here with many landmark initiatives, such as the setting of Coaching Standards for the Industry here and founding the Malaysian Association of Certified Coaches.

He's also a renowned columnist in Coaching locally and internationally. His unique ‘Stories That Coach’ blog gives great insights in the daily life of a coach.
Michael is an extraordinary coach for his pragmatism in his work, gained through the ‘hard knocks’ he received over his 40 years of corporate life, where he rose from the ranks in many organizations, across a number of industries, to become a top executive.

Among the many attributes that has made him to be a highly respectable Coaching personality are his simplicity, humility, gratitude, and a high sense of responsibility that he models, and zealously shares and imparts to his coach students and clients all over the world.
He lives by the life philosophy that ‘at the end of life it is not what you have achieved, but what you have become’.

Coaching Specialization

  • One-on-one and small group Business, Executives and Leadership Coaching
  • ICF ACTP Accredited Certified Professional Coach Programs for in-house and public


  • Master Certified Coach (International Coach Federation, US)
  • Doctorate and Masters in Hospitality & Tourism
  • Postgraduate Diploma in Organizational Psychology

Positions Held

  • Founder/CEO of Corporate Coach Academy (CCA) and Corporate Coach (CC),
  • Chairman/Founder of Malaysian Association of Certified Coaches,
  • Founding President of International Coach Federation Malaysia Chapter
  • Adjunct Professor, Graduate Business School, University Utara Malaysia

Coaching & Training Experience

  • Trained and coached hundreds of coaches locally and abroad
  • Coached and mentored hundreds of senior business leaders

Company Profile
CCA’s leadership in Coaching in this region is well attested by its ICF-ACTP status and also for having trained the most number of coaches throughout the world.

Contact Details
Email: mikeheah@corporate-coach.com
Skype: mikeheah
Tel: +6019-2317618
Off: +603-62054488
Web: www.corporate-coachacademy.com

Ken Ng

Ken Ng PCC

Personal Profile

Ken Ng is a certified ICF PCC Coach and Consultant for Leadership, Team and Organization Transformation. Ken Ng is the Director of Learning & Development for GLOBALKNOX Sdn Bhd. He is passionate in creating platforms for people to learn, grow and be successful through coaching as a platform.

Ken Ng has completed the Certificate IV and Diploma in Workplace & Business Coaching (Open Door Coaching, Australia) an Accredited Coaching Training Programme (ACTP) recognised by the Australian Government and ICF Global. He is certified in NLP Impact Coaching, EQ Coaching with Six Seconds (USA) and Prosci Change Management. Ken Ng is also certified in applying various behavioural assessment and psychometric tools for development of individuals, team and organisations.

Ken’s coaching scope covers Work Place and Business Coaching, Communication Series, Emotional Intelligent (EQ), Mindset and Attitude Change, Team Performance and Transformational Leadership. He has great passion and energy in his training and program with a mixture of delivery styles in his trainings which include Coaching, Experiential Learning, NLP Approach and EQ Approach.

Coaching Specialization

  • Executive Leadership Coaching
  • Coaching Skills Workshop for Managers
  • Team Performance Coaching
  • Individual Development & Behavioural Coaching

Education & Certification

  • Diploma in Business & Workplace Business Coaching (ICF, Australia)
  • Certified EQ Coach, SEI EQ Assessor, EQ Practioner
  • Certified iWAM Profiler
  • Certified DiSC Profiler
  • Certified Prosci Change Management
  • Certified NLP

Contact Details

Website: www.globalknox.com

Siti Hajar

Siti Hajar binti Mohammad Dahlan ACC

Trainer and Executive Coach, ACC (ICF)
Member of ICF, USA and ICF Malaysia Chapter

Personal Profile

“The only way to do great work is to love what you do. If you haven’t found it keep looking. Don’t settle.” – Steve Jobs

I could not agree more with Steve Jobs. If you love what you do, you’ll do great work. I was lucky for it didn’t take long for me to be doing what I am passionate about. I love working with people and I am passionate about building talent.

Although armed with a Bachelor Degree in Analytical Economics, I opted instead for a non-mainstream banking position. I got involved in Human Resources. It was a deliberate move I never regretted.

At a Utility Company, I had the opportunity to build up the People Department which overlooked the entire HR spectrum. Nurturing people was what I loved doing and Learning and Development found that soft spot in my heart. I still relish my early experience of spending long hours studying the Training Needs Analysis and coming up with Learning Objectives and then negotiating our needs with training providers. Eventually putting together, the yearly training calendar and getting the greenlight from the CEO was like completing a bungee-jump - the sense of satisfaction was sheer exhilaration.

Leadership Training is my other passion. The challenge was in developing leaders with the right balance of being knowledgeable and people oriented. As one of the mentors, I had the micro experience of working with individuals with high potential. At the same time, as Project Director I had a macro view of learning how other mentors were conducting their development work. My office became a safe space for staff to come to as we uncover hidden talents, neutralize fears and develop potential. Being part of other people’s developmental journey in gaining confidence and pursuing their commitment to their goals and purpose brought me great joy.
Through these experiences, I realised that I had powerful listening skills, not just with my ears but with my eyes and heart and the language of silence.

Encouraged, I decided to pursue coaching and became a certified Coach with the International Coaching Federation(ICF) from the United States and accredited as Associate Certified Coach (ACC); and I also went back to school and studied psychology to learn about the subject I like most – Human Behaviour!

After more than 20 years, I left corporate and now work with individuals as a Performance Coach, helping them unleash their true potential. Let’s have a chat and feel the goose-bumps when you realize you are stronger and smarter than you think you are. I can be reached by email at hajar@gpsforforprofessionals.asia or alternatively my mobile +6012 282 7745.

Contact Details

Email : hajar@gpsforforprofessionals.asia
Mobile: +6012 282 7745.

Ashley Grandisch

Ashley Grandisch ACC

Personal Profile

Ashley engages in the systematic coaching process to partner with and empower her clients. Helping them gain the self awareness needed to be their potential, achieve balance and to carry out their goals for real results.

Ashley is a certified professional coach (CPC level) and is globally certified with the International Coach Federation (ACC level). In addition, she is a certified yoga instructor with the Association of Himalayan Yoga Meditation Societies International, Himalayan International Institute of Yoga Science & Philosophy and the Himalayan Yoga Tradition Yoga Teacher Training Program.

As a practitioner of mindfulness and yoga herself, she engages in a facilitation process with her clients to develop a growth mindset, emotional intelligence and awareness to enable them to know themselves to the fullest.

With 15 years experience as a multimedia designer and project manager, prior to her coaching career, Ashley has the capability to fully understand the complexities of the technical process, management of teams, budgets, project timelines working directly with the clients in a variety of industries. She has knowledge of corporate culture, relationship dynamics and understanding systems.

Ashley is American born and educated, resided and worked in several countries in Europe, collectively for 12 years, and has now been in Asia since 2014. With her global perspective and experience, Ashley is able to understand the complexity, dynamics and needs of a multi-cultural environment. Ashley was the President of a NGO from 2012 to 2014 and was responsible for leading the executive team and the many committees in the organization. She successfully accrued and sustained sponsorship for the organization and the NGOs her organization supported. She increased the number of educational, cultural and fund-raising events.

Ashley has a strength in motivating, empowering and challenging her clients and the people she works with for true transformation and sustainability.

Ashley Grandisch
Professional Coach
Tel: (+60) 12 608 1044

Azman Sulaiman

Azman Sulaiman ACC

Personal Profile

Azman Sulaiman is a Senior Partner with Korn Ferry International Kuala Lumpur. Whilst he specializes in Senior Executive Search, Azman is also a qualified Professional Coach in the areas of Performance Development and Relational Coaching.

He spent his formative professional career years with the UEM/Renong Group Malaysia, where he specialized in Professional Corporate Management, Leadership & Talent Development. He has more than 25 years cross- industry experience covering the Infrastructure, Oil & Gas and Property sectors.

One who is passionate about talent development, he has mentored and provided career guidance for years in personal and professional growth. He sees formal Executive Coaching as a logical next career avenue.

Azman is an avid sportsman and outdoor enthusiast. A lifetime member of Mercy Malaysia, apart from successfully attempting the AJ Hackett Bungee Jump in New Zealand, he lists among his more adventurous treks, Annapurna Base Camp Nepal and successful ascension up to Uhuru Peak, the summit of Mount Kilimanjaro, the top of Africa.